As white teeth are subconsciously associated with youth, they have become desirable. This has been made more apparent with the spread of American culture worldwide[1], where an especially white smile is coined a "Hollywood smile". The procedure to bleach teeth uses oxidising agents such as hydrogen peroxide or carbamide peroxide to lighten the shade of the tooth. The oxidising agent penetrates the porosities in the rod-like crystal structure of enamel and oxidises interprismatic stain deposits; over a period of time, the dentin layer, lying underneath the enamel, is also bleached. Tooth bleaching will generally last from 5 to 7 years,
with variations from factors such as cigarette smoking, and tea and coffee consumption.